Wednesday, 26 February 2014

Discuss the audience appeals for your 3 main texts?

Peaky Blinders
Peaky Blinders is able to attract a wide range of audiences. When peaky blinders was aired it was aired on BBC 2. There main aim was to target arts, drama and comedy. This opens it up to a wider range of audience every individual enjoys different ranges of genre however this has such a huge range of genres it can be suitable for a lot of people. Also it was set in Birmingham which is very close to home for some people, this can influence people from in and around that area to watch this program as people might be intrigued what it was really like in Birmingham during the first world was and intrigue more people. I feel because of where it is set it opens it up to a wider range of audience as people who were not around in that era will be intrigued for example the younger generation.
This TV program is specifically a crime drama genre which means it can also apply to people who enjoy these different genres as it is what they enjoy to watch. It is also known as a 'high brow' text because it is intellectually and culturally rich, this makes it more accessible for people who have higher knowledge then others and find it more interesting learning about specific events from what have happened from the past. However it does also contain various mainstream conventions which yet again opens the audience even wider to more of the targeted audience.
Peaky Blinders was complimented for its high production value and cinematography. A gratification of an active audience. Although it is set in in 1919 it does have a modern twist from the technology from this era from the added non diegetic sounds and the effects for example slow motion which it uses. Although it does have a twist of both modern and old quality's it makes it more accessible to wider ranges of audience for example the modern effects will attract younger audiences. This TV program is post modern meaning it is a hybrid text as it uses mixed genres which opens the program up to more viewers. Also this program had some very well known celebrity's for example Cillian Murphy and Helen McCrory, by having well known celebrity's being apart of this program it influences the audience to watch it as they may like the stars but also they may feel as though they can relate to them because they have seen them in other programs or films which makes them want to watch this program.
Specifically the scene where Aunt Polly discovers Adas pregnant you can see that Ada is very vulnerable and naive as she did not realize that she was pregnant it does not go on to believe that she is, also her Aunt does not believe her boyfriend will come home and feels she is just a silly girl.You can see through facial expressions that Ada is very scared however Aunt Polly is the matriarch who is powerful this may draw in the audiences attention as they feel may feel they can relate to either one of these characters and are overwhelmed with Aunt Polly's power and strength for how she stands up to other men, she could be a role model for a lot of the audience.
Although the program uses encoding is constructed by producers through the effects of the cameras and how they use slow motion and non diegetic sounds this creates a wider rang of audiences it also uses decoding as the audience are able to interpret the texts in their own ways which makes it more open and for people to have their imagination involved within the program.

Mad men
The representation of mad men in my chosen scene from the Jaguar Pitch is from the 1960s you are able to determine this by the way women are treated and the behavior of the men, for example the men have more authority and the women are undermined and dress very sexual for example low cut and fitted dresses. Also the mise en scene creates a setting from the 1960s with the use of type writers which you can hear through the diegetic sound in the background and the intake of alcohol in work settings and smoking at work. A scene i am particularly referring to is when the man throws money in to peggys face this makes her out to be a prostitute who sells her body for money, which manipulates her and breaks her confidence as he is controlling her, also when he walks in to the office he is drinking alcohol which would be obscene in this day and age. This would appeal to a range of audiences such as people who lived in the 1960s as they feel they can relate to them and have an understanding of what is going on, also it may appeal to people who did not live in the 1960s as it may interest them on the behavior of people from the 60s and how things have changed over the years.
It also appeals to a niche audience because of its authentic views and attitudes from the 1960s. A lot of enigma codes are put in to place however because it is more of a niche audience you are having to work out the answers to the questions yourself which can leave it very open and can be interpreted in lots of different ways. Parallel editing is also used which makes you thinks that 2 different scenes are happening at the same time. There is also no non diegetic sound as which makes it seem more realistic as there is no added effects on the TV program. The way the men talk about the jaguar pitch 'curves, you can have the jaguar' ' if it weren't pretty or temperamental' it is as though they are talking about the women and belittling them as if they are an object.

"If they weren't out of our reach, beyond our control, would we love them like we do?" - Don Draper
This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me. This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me.
Cutting the pitch (I love it when they take us along on pitches) with the scenes of Joan’s reluctant hotel room transaction made things nicely unambiguous. “Built like a B52”, Joan (and later, Megan during a theatre audition that seemed more peep show than anything else) was coveted as a possession. She was the hot red, the out-of-reach prize, the head-turner, anything but a person with thoughts and feelings. Her mother raised Joan to be admired, she told Don last week, but objectified is the word.
The orange couch - 'all women are given 2 options wife's or mistresses and view-ix or jaguar, these give men objects to use but all of the women don't want to be objects. This TV program does not have a formula.'
Don draper is the ruler but fails at it every time.
Basket of kisses - ' The Other Woman may be the most disturbing episode of Mad Men we’ve ever seen. We’ve seen bad things happen to characters we love, some of their own doing. ' Ginsberg’s line, “At last. Something beautiful you can truly OWN”, reflects Don’s life. He probably feels that he really truly “owns” nothing at the moment. He doesn’t “own” Megan who’s turning up to be less dependent on him than he imagined, he doesn’t “own” Peggy who’s leaving him, he doesn’t “own” Joan because he wasn’t able to dissuade her to spend the night with the guy, he doesn’t “own” the agency because the partners decide against his will.'
I can’t tell the difference between something that’s good and something that’s awful.
— Peggy Olson, The Suitcase

Lost

The chosen text is Lost, I feel that this relates very well with this text as it is aimed at various different audiences. With the TV programme Lost it is open to a wide range of audiences this allows them to reach a wider audience and have more people watch it. It is a mainstream text by the techniques which are used through out for example the programme is constantly telling you what is going on which makes it passive, you do not have to work out what is going on you are constantly being told this.
Also it uses enigma codes to question what is going on, when the bear is running towards them it does not show what the animal is which entices the audience in and makes you intrigued, also it uses non diegetic sound to build up the tension for the audience to understand that they should be scared and frightened. It is also using a camera shot where it is shaky and on a slight angle this makes it seem a lot more realistic and like a hand held camera.
When the bear begins to get really close the Man shoots the bear this gives him a sense of authority and strength which is the stereotypical view point of men, this could mean that men feel as though they can relate to the man because he is the one who is in charge and they like to feel they have some kind of power. When looking at the man it uses a low angle shot to show that he is over powering and is taking more authority. Also the women begin to run away and scream which could show they need to be protected and they don't have much power this may make women feel as though they can relate which is also another stereo typical view point. It uses a high angle shot on the women to show how they could be manipulated and that others can over power them.
Also with their being an English person it can relate to different people from all over the world as it also include chinese people and their cultures and religious aspects which they have to abide by. This means that more people can relate to the programme.

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