Section 1
1A) Identify the main targeted audience of Mad men?
The main targeted audience is a niche audience as it is shown on Sky Atlanta and is marketed by AMC.
1B) Identify in one way the text has been encoded to appeal to that type of audience?
It also appeals to a niche audience because of its use with diegetic sound. Diegetic sound appeals to a niche audience because they prefer to be challenged on what they should think and prefer not to be told how they should be reacting. It also gives them then chance to use their imagination to work out what is going on.
1C) Justify how that point/ technique/ convention would gratify your previously identified type of audience?
With the niche audience they prefer to view programmes which give them more of a challenge , which means mad men appeals to them as they are constantly being given enigma codes which they are having to work out for them selves. Personally I prefer a programme which contains non - diegetic sound as it tells you who you should feel and react, however the older generation mostly prefer diegetic sound so that they are challenged more, it is aimed at a very mainstream audience.
Section 2
2) Does Lost target a passive audience?
Yes I would say that Lost does target a passive audience, they use a lot of stereo types within this such as a blonde bimbo and a nerd and they all portray these stereotypes showing that they follow these characteristics. This makes the audience have assumptions of the character which are already true. Also a lot of techniques are used for example non - diegetic sound is produced to help build tension or to show what emotions you should be feeling, you are not making the meaning out yourself the media is telling you how to feel and think you are just sitting and watching it.
3) Identify how Lost is encoded to gratify a passive audience?
Lost is encoded to a passive audience by the use of non - diegetic sound. This appeals to a passive audience as they are being told what emotions they must feel and are given clues for what is going to happen next and how you should react to this. For example if something bad is going to happen they begin to build a crescendo to make you feel tense and nervous, all of your questions will be answered through the programme.
4) Justify one point/ technique/ convention that would force Mad Men's audience to decode the text actively in order to gain gratifications?
A technique which is used for a active audience of mad men for them to decode to gain gratifications would be enigma codes throughout they are asking questions. They find enjoyment through this as they think of it as more of a challenge rather than being told how what has happened they would have decide for themselves.
5) Explain and justify how Peaky Blinders has been encoded to gratify both passive and active audiences?
Peaky Blinders was able to gratify both passive and active audiences by have a very easy to follow narrative. It is able to target a active audience through its use of ensemble cast and cinematography they use well known actors to attract this audience. They are also able to capture a passive audience with the use of non - diegetic sound as this helps to instigate when something is going to happen and tells you what emotions you should be feeling. An example of the use of non diegetic sound is when Tommy has to shoot his own horse when he begins to walk away music is played to show that it was a upsetting scene and you should feel sad.
6) Justify the statement "Lost is encoded to be inclusive"?
Lost is produced so that it can have a wide range of audiences this is so that they are able to use social integration and have a wider range of audience. They are able to do this by including lots of different characters within the story with many different stereotypes and different personalities, this makes the audience all be able to relate to each one of these characters. For example the Chinese woman has to follow by her husbands orders of her religious views although she may feel he is being over protective and wants to rebel against him. This allows different people in the audience be able to relate to the characters in Lost and make it more interesting for the audience.
7) Why does the use of a score appeal to a more passive audience?
The use of score appeals to passive audiences as film producers are adding effects on to the film which create different sounds in the background. An example of this would be Lost because this is for more of a passive audience as people who are passive prefer to be told what is happening and how to feel and this is what the added effects does. By adding different sound effects to films you are able to understand that something bad is about to happen as the music begin to build to a crescendo which builds tension and makes you feel nervous. Also different sounds can indicate that you should be feeling happy or sad. Also if you didn't understand that someone for example fell over it would show that they did by the added sound effects of the bang. This appeals more to a passive audience as they are being told what is going on and how to feel.
An example of this would be the scene where the polar bear is chasing them, the music begins to build which creates tension within the scene and makes you feel nervous and tense.
Monday, 24 March 2014
Wednesday, 26 February 2014
Discuss the audience appeals for your 3 main texts?
Peaky Blinders
Peaky Blinders is able to attract a wide range of audiences. When peaky blinders was aired it was aired on BBC 2. There main aim was to target arts, drama and comedy. This opens it up to a wider range of audience every individual enjoys different ranges of genre however this has such a huge range of genres it can be suitable for a lot of people. Also it was set in Birmingham which is very close to home for some people, this can influence people from in and around that area to watch this program as people might be intrigued what it was really like in Birmingham during the first world was and intrigue more people. I feel because of where it is set it opens it up to a wider range of audience as people who were not around in that era will be intrigued for example the younger generation.
This TV program is specifically a crime drama genre which means it can also apply to people who enjoy these different genres as it is what they enjoy to watch. It is also known as a 'high brow' text because it is intellectually and culturally rich, this makes it more accessible for people who have higher knowledge then others and find it more interesting learning about specific events from what have happened from the past. However it does also contain various mainstream conventions which yet again opens the audience even wider to more of the targeted audience.
Peaky Blinders was complimented for its high production value and cinematography. A gratification of an active audience. Although it is set in in 1919 it does have a modern twist from the technology from this era from the added non diegetic sounds and the effects for example slow motion which it uses. Although it does have a twist of both modern and old quality's it makes it more accessible to wider ranges of audience for example the modern effects will attract younger audiences. This TV program is post modern meaning it is a hybrid text as it uses mixed genres which opens the program up to more viewers. Also this program had some very well known celebrity's for example Cillian Murphy and Helen McCrory, by having well known celebrity's being apart of this program it influences the audience to watch it as they may like the stars but also they may feel as though they can relate to them because they have seen them in other programs or films which makes them want to watch this program.
Specifically the scene where Aunt Polly discovers Adas pregnant you can see that Ada is very vulnerable and naive as she did not realize that she was pregnant it does not go on to believe that she is, also her Aunt does not believe her boyfriend will come home and feels she is just a silly girl.You can see through facial expressions that Ada is very scared however Aunt Polly is the matriarch who is powerful this may draw in the audiences attention as they feel may feel they can relate to either one of these characters and are overwhelmed with Aunt Polly's power and strength for how she stands up to other men, she could be a role model for a lot of the audience.
Although the program uses encoding is constructed by producers through the effects of the cameras and how they use slow motion and non diegetic sounds this creates a wider rang of audiences it also uses decoding as the audience are able to interpret the texts in their own ways which makes it more open and for people to have their imagination involved within the program.
Mad men
The representation of mad men in my chosen scene from the Jaguar Pitch is from the 1960s you are able to determine this by the way women are treated and the behavior of the men, for example the men have more authority and the women are undermined and dress very sexual for example low cut and fitted dresses. Also the mise en scene creates a setting from the 1960s with the use of type writers which you can hear through the diegetic sound in the background and the intake of alcohol in work settings and smoking at work. A scene i am particularly referring to is when the man throws money in to peggys face this makes her out to be a prostitute who sells her body for money, which manipulates her and breaks her confidence as he is controlling her, also when he walks in to the office he is drinking alcohol which would be obscene in this day and age. This would appeal to a range of audiences such as people who lived in the 1960s as they feel they can relate to them and have an understanding of what is going on, also it may appeal to people who did not live in the 1960s as it may interest them on the behavior of people from the 60s and how things have changed over the years.
It also appeals to a niche audience because of its authentic views and attitudes from the 1960s. A lot of enigma codes are put in to place however because it is more of a niche audience you are having to work out the answers to the questions yourself which can leave it very open and can be interpreted in lots of different ways. Parallel editing is also used which makes you thinks that 2 different scenes are happening at the same time. There is also no non diegetic sound as which makes it seem more realistic as there is no added effects on the TV program. The way the men talk about the jaguar pitch 'curves, you can have the jaguar' ' if it weren't pretty or temperamental' it is as though they are talking about the women and belittling them as if they are an object.
"If they weren't out of our reach, beyond our control, would we love them like we do?" - Don Draper
This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me. This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me.
Cutting the pitch (I love it when they take us along on pitches) with the scenes of Joan’s reluctant hotel room transaction made things nicely unambiguous. “Built like a B52”, Joan (and later, Megan during a theatre audition that seemed more peep show than anything else) was coveted as a possession. She was the hot red, the out-of-reach prize, the head-turner, anything but a person with thoughts and feelings. Her mother raised Joan to be admired, she told Don last week, but objectified is the word.
The orange couch - 'all women are given 2 options wife's or mistresses and view-ix or jaguar, these give men objects to use but all of the women don't want to be objects. This TV program does not have a formula.'
Don draper is the ruler but fails at it every time.
Basket of kisses - ' The Other Woman may be the most disturbing episode of Mad Men we’ve ever seen. We’ve seen bad things happen to characters we love, some of their own doing. ' Ginsberg’s line, “At last. Something beautiful you can truly OWN”, reflects Don’s life. He probably feels that he really truly “owns” nothing at the moment. He doesn’t “own” Megan who’s turning up to be less dependent on him than he imagined, he doesn’t “own” Peggy who’s leaving him, he doesn’t “own” Joan because he wasn’t able to dissuade her to spend the night with the guy, he doesn’t “own” the agency because the partners decide against his will.'
I can’t tell the difference between something that’s good and something that’s awful.
— Peggy Olson, The Suitcase
Lost
The chosen text is Lost, I feel that this relates very well with this text as it is aimed at various different audiences. With the TV programme Lost it is open to a wide range of audiences this allows them to reach a wider audience and have more people watch it. It is a mainstream text by the techniques which are used through out for example the programme is constantly telling you what is going on which makes it passive, you do not have to work out what is going on you are constantly being told this.
Peaky Blinders is able to attract a wide range of audiences. When peaky blinders was aired it was aired on BBC 2. There main aim was to target arts, drama and comedy. This opens it up to a wider range of audience every individual enjoys different ranges of genre however this has such a huge range of genres it can be suitable for a lot of people. Also it was set in Birmingham which is very close to home for some people, this can influence people from in and around that area to watch this program as people might be intrigued what it was really like in Birmingham during the first world was and intrigue more people. I feel because of where it is set it opens it up to a wider range of audience as people who were not around in that era will be intrigued for example the younger generation.
This TV program is specifically a crime drama genre which means it can also apply to people who enjoy these different genres as it is what they enjoy to watch. It is also known as a 'high brow' text because it is intellectually and culturally rich, this makes it more accessible for people who have higher knowledge then others and find it more interesting learning about specific events from what have happened from the past. However it does also contain various mainstream conventions which yet again opens the audience even wider to more of the targeted audience.
Peaky Blinders was complimented for its high production value and cinematography. A gratification of an active audience. Although it is set in in 1919 it does have a modern twist from the technology from this era from the added non diegetic sounds and the effects for example slow motion which it uses. Although it does have a twist of both modern and old quality's it makes it more accessible to wider ranges of audience for example the modern effects will attract younger audiences. This TV program is post modern meaning it is a hybrid text as it uses mixed genres which opens the program up to more viewers. Also this program had some very well known celebrity's for example Cillian Murphy and Helen McCrory, by having well known celebrity's being apart of this program it influences the audience to watch it as they may like the stars but also they may feel as though they can relate to them because they have seen them in other programs or films which makes them want to watch this program.
Specifically the scene where Aunt Polly discovers Adas pregnant you can see that Ada is very vulnerable and naive as she did not realize that she was pregnant it does not go on to believe that she is, also her Aunt does not believe her boyfriend will come home and feels she is just a silly girl.You can see through facial expressions that Ada is very scared however Aunt Polly is the matriarch who is powerful this may draw in the audiences attention as they feel may feel they can relate to either one of these characters and are overwhelmed with Aunt Polly's power and strength for how she stands up to other men, she could be a role model for a lot of the audience.
Although the program uses encoding is constructed by producers through the effects of the cameras and how they use slow motion and non diegetic sounds this creates a wider rang of audiences it also uses decoding as the audience are able to interpret the texts in their own ways which makes it more open and for people to have their imagination involved within the program.
Mad men
The representation of mad men in my chosen scene from the Jaguar Pitch is from the 1960s you are able to determine this by the way women are treated and the behavior of the men, for example the men have more authority and the women are undermined and dress very sexual for example low cut and fitted dresses. Also the mise en scene creates a setting from the 1960s with the use of type writers which you can hear through the diegetic sound in the background and the intake of alcohol in work settings and smoking at work. A scene i am particularly referring to is when the man throws money in to peggys face this makes her out to be a prostitute who sells her body for money, which manipulates her and breaks her confidence as he is controlling her, also when he walks in to the office he is drinking alcohol which would be obscene in this day and age. This would appeal to a range of audiences such as people who lived in the 1960s as they feel they can relate to them and have an understanding of what is going on, also it may appeal to people who did not live in the 1960s as it may interest them on the behavior of people from the 60s and how things have changed over the years.
It also appeals to a niche audience because of its authentic views and attitudes from the 1960s. A lot of enigma codes are put in to place however because it is more of a niche audience you are having to work out the answers to the questions yourself which can leave it very open and can be interpreted in lots of different ways. Parallel editing is also used which makes you thinks that 2 different scenes are happening at the same time. There is also no non diegetic sound as which makes it seem more realistic as there is no added effects on the TV program. The way the men talk about the jaguar pitch 'curves, you can have the jaguar' ' if it weren't pretty or temperamental' it is as though they are talking about the women and belittling them as if they are an object.
"If they weren't out of our reach, beyond our control, would we love them like we do?" - Don Draper
This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me. This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me.
Cutting the pitch (I love it when they take us along on pitches) with the scenes of Joan’s reluctant hotel room transaction made things nicely unambiguous. “Built like a B52”, Joan (and later, Megan during a theatre audition that seemed more peep show than anything else) was coveted as a possession. She was the hot red, the out-of-reach prize, the head-turner, anything but a person with thoughts and feelings. Her mother raised Joan to be admired, she told Don last week, but objectified is the word.
The orange couch - 'all women are given 2 options wife's or mistresses and view-ix or jaguar, these give men objects to use but all of the women don't want to be objects. This TV program does not have a formula.'
Don draper is the ruler but fails at it every time.
Basket of kisses - ' The Other Woman may be the most disturbing episode of Mad Men we’ve ever seen. We’ve seen bad things happen to characters we love, some of their own doing. ' Ginsberg’s line, “At last. Something beautiful you can truly OWN”, reflects Don’s life. He probably feels that he really truly “owns” nothing at the moment. He doesn’t “own” Megan who’s turning up to be less dependent on him than he imagined, he doesn’t “own” Peggy who’s leaving him, he doesn’t “own” Joan because he wasn’t able to dissuade her to spend the night with the guy, he doesn’t “own” the agency because the partners decide against his will.'
I can’t tell the difference between something that’s good and something that’s awful.
— Peggy Olson, The Suitcase
Lost
The chosen text is Lost, I feel that this relates very well with this text as it is aimed at various different audiences. With the TV programme Lost it is open to a wide range of audiences this allows them to reach a wider audience and have more people watch it. It is a mainstream text by the techniques which are used through out for example the programme is constantly telling you what is going on which makes it passive, you do not have to work out what is going on you are constantly being told this.
Also it uses enigma codes to question what is going on, when the bear is running towards them it does not show what the animal is which entices the audience in and makes you intrigued, also it uses non diegetic sound to build up the tension for the audience to understand that they should be scared and frightened. It is also using a camera shot where it is shaky and on a slight angle this makes it seem a lot more realistic and like a hand held camera.
When the bear begins to get really close the Man shoots the bear this gives him a sense of authority and strength which is the stereotypical view point of men, this could mean that men feel as though they can relate to the man because he is the one who is in charge and they like to feel they have some kind of power. When looking at the man it uses a low angle shot to show that he is over powering and is taking more authority. Also the women begin to run away and scream which could show they need to be protected and they don't have much power this may make women feel as though they can relate which is also another stereo typical view point. It uses a high angle shot on the women to show how they could be manipulated and that others can over power them.
Also with their being an English person it can relate to different people from all over the world as it also include chinese people and their cultures and religious aspects which they have to abide by. This means that more people can relate to the programme.
Thursday, 6 February 2014
How has your chosen media text attracted its audience?
How has your chosen media text attracted its audience?
Peaky Blinders is able to attract a wide range of audiences. When peaky blinders was aired it was aired on BBC 2. There main aim was to target arts, drama and comedy. This opens it up to a wider range of audience every individual enjoys different ranges of genre however this has such a huge range of genres it can be suitable for a lot of people. Also it was set in Birmingham which is very close to home for some people, this can influence people from in and around that area to watch this program as people might be intrigued what it was really like in Birmingham during the first world was and intrigue more people. I feel because of where it is set it opens it up to a wider range of audience as people who were not around in that era will be intrigued for example the younger generation.
This TV program is specifically a crime drama genre which means it can also apply to people who enjoy these different genres as it is what they enjoy to watch. It is also known as a 'high brow' text because it is intellectually and culturally rich, this makes it more accessible for people who have higher knowledge then others and find it more interesting learning about specific events from what have happened from the past. However it does also contain various mainstream conventions which yet again opens the audience even wider to more of the targeted audience.
Peaky Blinders was complimented for its high production value and cinematography. A gratification of an active audience. Although it is set in in 1919 it does have a modern twist from the technology from this era from the added non diegetic sounds and the effects for example slow motion which it uses. Although it does have a twist of both modern and old quality's it makes it more accessible to wider ranges of audience for example the modern effects will attract younger audiences. This TV program is post modern meaning it is a hybrid text as it uses mixed genres which opens the program up to more viewers. Also this program had some very well known celebrity's for example Cillian Murphy and Helen McCrory, by having well known celebrity's being apart of this program it influences the audience to watch it as they may like the stars but also they may feel as though they can relate to them because they have seen them in other programs or films which makes them want to watch this program.
Specifically the scene where Aunt Polly discovers Adas pregnant you can see that Ada is very vulnerable and naive as she did not realize that she was pregnant it does not go on to believe that she is, also her Aunt does not believe her boyfriend will come home and feels she is just a silly girl.You can see through facial expressions that Ada is very scared however Aunt Polly is the matriarch who is powerful this may draw in the audiences attention as they feel may feel they can relate to either one of these characters and are overwhelmed with Aunt Polly's power and strength for how she stands up to other men, she could be a role model for a lot of the audience.
Although the program uses encoding is constructed by producers through the effects of the cameras and how they use slow motion and non diegetic sounds this creates a wider rang of audiences it also uses decoding as the audience are able to interpret the texts in their own ways which makes it more open and for people to have their imagination involved within the program.
Peaky Blinders is able to attract a wide range of audiences. When peaky blinders was aired it was aired on BBC 2. There main aim was to target arts, drama and comedy. This opens it up to a wider range of audience every individual enjoys different ranges of genre however this has such a huge range of genres it can be suitable for a lot of people. Also it was set in Birmingham which is very close to home for some people, this can influence people from in and around that area to watch this program as people might be intrigued what it was really like in Birmingham during the first world was and intrigue more people. I feel because of where it is set it opens it up to a wider range of audience as people who were not around in that era will be intrigued for example the younger generation.
This TV program is specifically a crime drama genre which means it can also apply to people who enjoy these different genres as it is what they enjoy to watch. It is also known as a 'high brow' text because it is intellectually and culturally rich, this makes it more accessible for people who have higher knowledge then others and find it more interesting learning about specific events from what have happened from the past. However it does also contain various mainstream conventions which yet again opens the audience even wider to more of the targeted audience.
Peaky Blinders was complimented for its high production value and cinematography. A gratification of an active audience. Although it is set in in 1919 it does have a modern twist from the technology from this era from the added non diegetic sounds and the effects for example slow motion which it uses. Although it does have a twist of both modern and old quality's it makes it more accessible to wider ranges of audience for example the modern effects will attract younger audiences. This TV program is post modern meaning it is a hybrid text as it uses mixed genres which opens the program up to more viewers. Also this program had some very well known celebrity's for example Cillian Murphy and Helen McCrory, by having well known celebrity's being apart of this program it influences the audience to watch it as they may like the stars but also they may feel as though they can relate to them because they have seen them in other programs or films which makes them want to watch this program.
Specifically the scene where Aunt Polly discovers Adas pregnant you can see that Ada is very vulnerable and naive as she did not realize that she was pregnant it does not go on to believe that she is, also her Aunt does not believe her boyfriend will come home and feels she is just a silly girl.You can see through facial expressions that Ada is very scared however Aunt Polly is the matriarch who is powerful this may draw in the audiences attention as they feel may feel they can relate to either one of these characters and are overwhelmed with Aunt Polly's power and strength for how she stands up to other men, she could be a role model for a lot of the audience.
Although the program uses encoding is constructed by producers through the effects of the cameras and how they use slow motion and non diegetic sounds this creates a wider rang of audiences it also uses decoding as the audience are able to interpret the texts in their own ways which makes it more open and for people to have their imagination involved within the program.
Tuesday, 28 January 2014
Discuss the audience appeal of your 3 main texts?
Discuss the audience appeal of your 3 main texts?
The representation of mad men in my chosen scene from the Jaguar Pitch is from the 1960s you are able to determine this by the way women are treated and the behavior of the men, for example the men have more authority and the women are undermined and dress very sexual for example low cut and fitted dresses. Also the mise en scene creates a setting from the 1960s with the use of type writers which you can hear through the diegetic sound in the background and the intake of alcohol in work settings and smoking at work. A scene i am particularly referring to is when the man throws money in to peggys face this makes her out to be a prostitute who sells her body for money, which manipulates her and breaks her confidence as he is controlling her, also when he walks in to the office he is drinking alcohol which would be obscene in this day and age. This would appeal to a range of audiences such as people who lived in the 1960s as they feel they can relate to them and have an understanding of what is going on, also it may appeal to people who did not live in the 1960s as it may interest them on the behavior of people from the 60s and how things have changed over the years.
It also appeals to a niche audience because of its authentic views and attitudes from the 1960s. A lot of enigma codes are put in to place however because it is more of a niche audience you are having to work out the answers to the questions yourself which can leave it very open and can be interpreted in lots of different ways. Parallel editing is also used which makes you thinks that 2 different scenes are happening at the same time. There is also no non diegetic sound as which makes it seem more realistic as there is no added effects on the TV program. The way the men talk about the jaguar pitch 'curves, you can have the jaguar' ' if it weren't pretty or temperamental' it is as though they are talking about the women and belittling them as if they are an object.
"If they weren't out of our reach, beyond our control, would we love them like we do?" - Don Draper
This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me. This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me.
Cutting the pitch (I love it when they take us along on pitches) with the scenes of Joan’s reluctant hotel room transaction made things nicely unambiguous. “Built like a B52”, Joan (and later, Megan during a theatre audition that seemed more peep show than anything else) was coveted as a possession. She was the hot red, the out-of-reach prize, the head-turner, anything but a person with thoughts and feelings. Her mother raised Joan to be admired, she told Don last week, but objectified is the word.
The orange couch - 'all women are given 2 options wife's or mistresses and view-ix or jaguar, these give men objects to use but all of the women don't want to be objects. This TV program does not have a formula.'
Don draper is the ruler but fails at it every time.
Basket of kisses - ' The Other Woman may be the most disturbing episode of Mad Men we’ve ever seen. We’ve seen bad things happen to characters we love, some of their own doing. ' Ginsberg’s line, “At last. Something beautiful you can truly OWN”, reflects Don’s life. He probably feels that he really truly “owns” nothing at the moment. He doesn’t “own” Megan who’s turning up to be less dependent on him than he imagined, he doesn’t “own” Peggy who’s leaving him, he doesn’t “own” Joan because he wasn’t able to dissuade her to spend the night with the guy, he doesn’t “own” the agency because the partners decide against his will.'
I can’t tell the difference between something that’s good and something that’s awful.
— Peggy Olson, The Suitcase
The representation of mad men in my chosen scene from the Jaguar Pitch is from the 1960s you are able to determine this by the way women are treated and the behavior of the men, for example the men have more authority and the women are undermined and dress very sexual for example low cut and fitted dresses. Also the mise en scene creates a setting from the 1960s with the use of type writers which you can hear through the diegetic sound in the background and the intake of alcohol in work settings and smoking at work. A scene i am particularly referring to is when the man throws money in to peggys face this makes her out to be a prostitute who sells her body for money, which manipulates her and breaks her confidence as he is controlling her, also when he walks in to the office he is drinking alcohol which would be obscene in this day and age. This would appeal to a range of audiences such as people who lived in the 1960s as they feel they can relate to them and have an understanding of what is going on, also it may appeal to people who did not live in the 1960s as it may interest them on the behavior of people from the 60s and how things have changed over the years.
It also appeals to a niche audience because of its authentic views and attitudes from the 1960s. A lot of enigma codes are put in to place however because it is more of a niche audience you are having to work out the answers to the questions yourself which can leave it very open and can be interpreted in lots of different ways. Parallel editing is also used which makes you thinks that 2 different scenes are happening at the same time. There is also no non diegetic sound as which makes it seem more realistic as there is no added effects on the TV program. The way the men talk about the jaguar pitch 'curves, you can have the jaguar' ' if it weren't pretty or temperamental' it is as though they are talking about the women and belittling them as if they are an object.
"If they weren't out of our reach, beyond our control, would we love them like we do?" - Don Draper
This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me. This was an epic episode with a thoroughly disquieting tone. It is sometimes said that none of the characters in Mad Men are likeable. Such thoughts were borne out spectacularly in this hour. The weight of obnoxiousness falls exclusively on male shoulders too. If every plot event this week wasn't set off by a misogynistic act, then you could have fooled me.
Cutting the pitch (I love it when they take us along on pitches) with the scenes of Joan’s reluctant hotel room transaction made things nicely unambiguous. “Built like a B52”, Joan (and later, Megan during a theatre audition that seemed more peep show than anything else) was coveted as a possession. She was the hot red, the out-of-reach prize, the head-turner, anything but a person with thoughts and feelings. Her mother raised Joan to be admired, she told Don last week, but objectified is the word.
The orange couch - 'all women are given 2 options wife's or mistresses and view-ix or jaguar, these give men objects to use but all of the women don't want to be objects. This TV program does not have a formula.'
Don draper is the ruler but fails at it every time.
Basket of kisses - ' The Other Woman may be the most disturbing episode of Mad Men we’ve ever seen. We’ve seen bad things happen to characters we love, some of their own doing. ' Ginsberg’s line, “At last. Something beautiful you can truly OWN”, reflects Don’s life. He probably feels that he really truly “owns” nothing at the moment. He doesn’t “own” Megan who’s turning up to be less dependent on him than he imagined, he doesn’t “own” Peggy who’s leaving him, he doesn’t “own” Joan because he wasn’t able to dissuade her to spend the night with the guy, he doesn’t “own” the agency because the partners decide against his will.'
I can’t tell the difference between something that’s good and something that’s awful.
— Peggy Olson, The Suitcase
Thursday, 23 January 2014
Most media texts target a range of different audiences, how true is this with your chosen texts?
Most media texts target a
range of different audiences, how true is this with your chosen texts?
The chosen text is Lost, I
feel that this relates very well with this text as it is aimed at various
different audiences. With the TV programme Lost it is open to a wide range of
audiences this allows them to reach a wider audience and have more people watch
it. It is a mainstream text by the techniques which are used through out for
example the programme is constantly telling you what is going on which makes it
passive, you do not have to work out what is going on you are constantly being
told this.
Also it uses enigma codes
to question what is going on, when the bear is running towards them it does not
show what the animal is which entices the audience in and makes you intrigued,
also it uses non diegetic sound to build up the tension for the audience to
understand that they should be scared and frightened. It is also using a camera
shot where it is shaky and on a slight angle this makes it seem a lot more
realistic and like a hand held camera.
When the bear begins to get
really close the Man shoots the bear this gives him a sense of authority and
strength which is the stereotypical view point of men, this could mean that men
feel as though they can relate to the man because he is the one who is in
charge and they like to feel they have some kind of power. When looking
at the man it uses a low angle shot to show that he is over powering and is
taking more authority. Also the women begin to run away and scream which could
show they need to be protected and they don't have much power this may make
women feel as though they can relate which is also another stereo typical view
point. It uses a high angle shot on the women to show how they could be manipulated
and that others can over power them.
Also with their being an
English person it can relate to different people from all over the world as it
also include chinese people and their cultures and religious aspects which they
have to abide by. This means that more people can relate to the programme.
Thursday, 16 January 2014
Targets
- Spend more time out of college going over notes and revising.
- Ensure to look on the blog a lot more to help with my revision.
- Try to contribute more in class to feel more involved.
- Try to go in to more detail with technical scenes to make it more relevant.
- Try to quote and mention other films to support my work.
Tuesday, 3 December 2013
'Most texts today mix genres.' How true is this of your 3 main texts?
Referring specifically to District 9 it is very noticeable that in the modern day use bricolage, this is when they mix different genres and styles and put it in to one film. This opens the film up to a wider range of audience for me people to enjoy.
One of the main genres of District 9 is sci - fi you are able to come to an understanding that this is sci - fi for the different connotations which are used through out the film for example more or less all sci - fi films use aliens and spaceships and this is repeated though out all sci - fi films. Also another key element is the non- diegetic sounds used through out this is used to build up tension through out the film and make it seem dramatic if there was no music being played through out the film then people would struggle to understand when something dramatic is happening and doesn't give you the shock factor.
A key scene which uses connotations of the sci-fi genre is the scene where Wikus is taken in to a hospital/ scientific experiment. In this scene you can see that they are using different scientific experiments on the aliens and using up to date technology this creates the miss en scene of dystopian as the world isnt perfect and this is showing that not everything is perfect at aliens are beginning to take over. Also you are able to see the transformation of Wikus on his arm as he has been infected by another alien his arm is beginning to transform in to an aliens arm, they then begin to use scientific experiments on him to work out what is going on. This is also very similar to 'The fly' as he is infected by another fly you can see that he is going through that transformation and he begins to change in to a fly. In both District 9 and The Fly when they begin to transform in to the alien and the fly the follow through similar steps for example pulling out their finger nails and pulling out their teeth. Although this shows transformation which relates to the sci-fi genre it is also very gruesome this can also include the genre of horror this is because they use very low key lighting to make it seem very dark and to begin to scare you and they also use non-diegetic music to build up tension and dramatise the scene to make the audience understand that it is scary and that they should be scared.
Also in alot of sci-fi films they use the narrative Todorov, most of these films begin with a equilibrium where everything is normal and then there is a dis equilibrium where they aliens begin to take over or the Fly begins to take over someones body. However in District 9 you are not able to see when the aliens come in and start to take over Johannesburg so the movie begins with a dis equilibrium, however at the end the aliens do leave and their equilibrium is then restored. Also to ensure that they have the audiences attention they create enigma codes for people to keep asking questions and the audience want to no the answers so they keep watching until the questions are answered.
Documentary is also used in District 9, they try to create the film as though it is from Wikus's point of view to make it seem more realistic. They create this mise en scene by using hand held cameras this make it seem a lot less professional and as though it is looking from his perspective as it is always looking at other people and the camera is shaky. An example of the scene is the one i referred to earlier of Wikus beginning taken in to do science experiments on him, in this scene they use the hand held camera a lot, when he is using the hand held camera it is of him lying down and looking up at the people in gowns this makes it seem that they are over powering him and he is just insignificant at this point however when they use the shallow depth of field it shows that he is the main focus of attention and is very important. In another clip it shows 4 different view points of looking at Wikus through a cctv camera you are able to confirm this as it is always from the corner of the room and it has letters and numbers going across the screen, this gives the impression that you are always being watched no matter what you do. They have also fast forwarded this clip to show hat time is passing and he hasn't moved any where.
Throughout all films they all have their own genres or mixed genres, you are able to understand what genre the film is as they use repetition in set genres to help people understand which genres they are for example sci- fi uses : Aliens, spaceships,transformation, technology. They also have a heroic character which saves everyone in District 9 although Wikus begins the film by trying to destroy the aliens and trying to get rid of them however by the end after he has begun to go through this transformation he becomes part of the aliens and works together with them to save them and becomes the heroic character. Also in the film 'Invasion of the body snatchers' when the group of people begin to feel threatened by this creature there is one man who stands forwards and does what he can by protecting the women and sending people out to go and help them.
District 9 also relates to E.T as both of the aliens just want to go home that is what they set out to do which shows that this is just a recycles narrative and both use biblical scene such as in District 9 as the alien spec ship begins to fly away it forms the shape of Jesus's cross. Also they use postmodernism's of repetition of the past.
In conclusion more or less all films are use mix genres to entice different audiences to watch these films and give off different effects such as horror is scary, and documentary and sic-fi.
One of the main genres of District 9 is sci - fi you are able to come to an understanding that this is sci - fi for the different connotations which are used through out the film for example more or less all sci - fi films use aliens and spaceships and this is repeated though out all sci - fi films. Also another key element is the non- diegetic sounds used through out this is used to build up tension through out the film and make it seem dramatic if there was no music being played through out the film then people would struggle to understand when something dramatic is happening and doesn't give you the shock factor.
A key scene which uses connotations of the sci-fi genre is the scene where Wikus is taken in to a hospital/ scientific experiment. In this scene you can see that they are using different scientific experiments on the aliens and using up to date technology this creates the miss en scene of dystopian as the world isnt perfect and this is showing that not everything is perfect at aliens are beginning to take over. Also you are able to see the transformation of Wikus on his arm as he has been infected by another alien his arm is beginning to transform in to an aliens arm, they then begin to use scientific experiments on him to work out what is going on. This is also very similar to 'The fly' as he is infected by another fly you can see that he is going through that transformation and he begins to change in to a fly. In both District 9 and The Fly when they begin to transform in to the alien and the fly the follow through similar steps for example pulling out their finger nails and pulling out their teeth. Although this shows transformation which relates to the sci-fi genre it is also very gruesome this can also include the genre of horror this is because they use very low key lighting to make it seem very dark and to begin to scare you and they also use non-diegetic music to build up tension and dramatise the scene to make the audience understand that it is scary and that they should be scared.
Also in alot of sci-fi films they use the narrative Todorov, most of these films begin with a equilibrium where everything is normal and then there is a dis equilibrium where they aliens begin to take over or the Fly begins to take over someones body. However in District 9 you are not able to see when the aliens come in and start to take over Johannesburg so the movie begins with a dis equilibrium, however at the end the aliens do leave and their equilibrium is then restored. Also to ensure that they have the audiences attention they create enigma codes for people to keep asking questions and the audience want to no the answers so they keep watching until the questions are answered.
Documentary is also used in District 9, they try to create the film as though it is from Wikus's point of view to make it seem more realistic. They create this mise en scene by using hand held cameras this make it seem a lot less professional and as though it is looking from his perspective as it is always looking at other people and the camera is shaky. An example of the scene is the one i referred to earlier of Wikus beginning taken in to do science experiments on him, in this scene they use the hand held camera a lot, when he is using the hand held camera it is of him lying down and looking up at the people in gowns this makes it seem that they are over powering him and he is just insignificant at this point however when they use the shallow depth of field it shows that he is the main focus of attention and is very important. In another clip it shows 4 different view points of looking at Wikus through a cctv camera you are able to confirm this as it is always from the corner of the room and it has letters and numbers going across the screen, this gives the impression that you are always being watched no matter what you do. They have also fast forwarded this clip to show hat time is passing and he hasn't moved any where.
Throughout all films they all have their own genres or mixed genres, you are able to understand what genre the film is as they use repetition in set genres to help people understand which genres they are for example sci- fi uses : Aliens, spaceships,transformation, technology. They also have a heroic character which saves everyone in District 9 although Wikus begins the film by trying to destroy the aliens and trying to get rid of them however by the end after he has begun to go through this transformation he becomes part of the aliens and works together with them to save them and becomes the heroic character. Also in the film 'Invasion of the body snatchers' when the group of people begin to feel threatened by this creature there is one man who stands forwards and does what he can by protecting the women and sending people out to go and help them.
District 9 also relates to E.T as both of the aliens just want to go home that is what they set out to do which shows that this is just a recycles narrative and both use biblical scene such as in District 9 as the alien spec ship begins to fly away it forms the shape of Jesus's cross. Also they use postmodernism's of repetition of the past.
In conclusion more or less all films are use mix genres to entice different audiences to watch these films and give off different effects such as horror is scary, and documentary and sic-fi.
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